Many start-ups are starting to realize the business value of design thinking as the tangible benefits of prioritizing user experience have become apparent. Hardware products built on extensive design research integrated with conscientious design, are able to create innovation that disrupts the market. Intimate collaboration with designers provides great value especially to early stage founders, as strategic planning informed by design research, tested by prototyping, would provide a contextually specific guideline for project development.
(how we approach a project and how we bring them to completion)
3 Key Benefits of Design Integration for Early Stage Startups
1. Clarification of product vision and brand identity
For early-stage startups, many would question when to start systematically integrating designers into the project team. While it is true that the precise answer depends on the type of value propositions, having designers involved in the beginning clearly shapes the direction of the product development thereby saving cost and time. An early integration of the design team clarifies the product goal and brand identity. As early-stage startups work in small teams, the design review process is mostly internal, therefore susceptible to a biased vision from one person or a small group. A professional design team with industry experience is able to uncover user insights and refine product vision.
2. Early prototyping and design studies save money and time
With a vision clarified, the product needs to establish a design guideline that allows participants to recognize design challenges and priorities. Through design research and prototyping, the design team narrows down potential users and sharpens the product competitive edge to penetrate the market. This streamlined process potentially saves a considerable amount of time and resources for early-stage startups through reducing distractions, identifying and focusing on pain points.
3. Design research informs customer experience
There are many cases where value propositions with innovative potentials can’t break into the target market effectively. The lack of critical design refinement based on meticulous user research is usually their Achilles' heel. Design research helps the product team identify users’ pain points to create a hierarchy that balances optimized user needs and client goals. A well balanced design hierarchy makes the product features conveniently accessible yet efficient to produce. Such balance creates competitive advantage for the product, which directly benefits the business.
Seize the opportunity to effectively build up your product
As more and more start-up founders are recognizing the business value of industrial design in product developments, the increasingly challenging competition will impede market breakthroughs for new products. Nevertheless, stylishly strategic design backed by extensive research creates competitive advantages, which will help with the market breakthrough. We at Spatial Dynamics are prepared to help innovative products fulfill their innovative potentials with our professional skill sets and industry expertise.